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Assignment: Update brand identity, image, and materials to maximize recognition.

Positioning: Wiese is one of America?s largest single-source providers of warehouse and distribution systems.

Considerations: Target includes corporate executives/buyers and Wiese management and employees.

Comm. Objective: Provide Wiese with brand communication strategies and executions that separate them from the competition and position them as the most effective, professional organization in the industries they serve.

Main Idea: Wiese works with you to provide single-source material-handling solutions.

Reasons Why:

– Experienced company and personnel help find what works.

– Comprehensive products and services cover all needs.

– Easy local access with more than 30 locations in seven states.

Tone/Manner: Clear. Strong. Powerful.


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