Assignment: Update brand identity, image, and materials to maximize recognition.
Positioning: Wiese is one of America?s largest single-source providers of warehouse and distribution systems.
Considerations: Target includes corporate executives/buyers and Wiese management and employees.
Comm. Objective: Provide Wiese with brand communication strategies and executions that separate them from the competition and position them as the most effective, professional organization in the industries they serve.
Main Idea: Wiese works with you to provide single-source material-handling solutions.
– Experienced company and personnel help find what works.
– Comprehensive products and services cover all needs.
– Easy local access with more than 30 locations in seven states.
Tone/Manner: Clear. Strong. Powerful.